Paul Sieka, Creative Direction & Design
Paul Sieka, Creative Direction & Design
Jack Daniel's Bottle
Jack Daniel's Bottle Structure
Jack Daniel's Label Detail
Jack Daniel's Guiding Principles Book

Re-establishing Jack as the gentleman’s whiskey.

Cue, Inc

 

Contribution: Design Strategy, Structural Design, Design, Copywriting
Designers: Kate Arends, Nate Hinz, Paul Sieka
Creative Director: Alan Colvin